BOLD, BRIGHT, PERSONALITY-PACKED BRANDS

Designed to blow away your customers and your competition.

Blow away your customers and your competition with a brand that’s:

Stand out with a bold, bright, personality-packed brand that sets you apart from your competition and has real staying power in the minds and wallets of your customers.

Unforgettable

Connect with your audience in a real, authentic way with marketing and messaging designed to show that you understand their needs, share their values, and want to see them reach their goals.

Relatable

Irresistible

Draw customers in and have them choosing you over the competition with a brand that delivers exactly what they want, with energy, style, and personality.

Make it happen by combining bold, bright visuals plus powerful personality.

I’ll help you develop ten key elements that combine to make a brand guaranteed to stand out and connect with your audience in a powerful, unique, and authentic way.

  • A complete set of logo variations that allow for consistent, on-brand use no matter the size, format, or application.

  • A set of colors, unique to your brand that help to define your brand’s personality and positioning, and keep you on point, and on brand across all applications.

  • Typefaces that coordinate with, and deepen your brand. They’ll have you looking polished and professional across all media, print and digital.

  • Supporting visual elements like icons, illustrations, or patterns that allow for your brand to extend beyond your logo, colors and typefaces and can be added to social media, packaging, website, and more.

  • Curated examples of the type and style of photography and/or illustrations to be used in your branding and marketing to stay on trend and on brand.

Bold, Bright Visuals:

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  • Clarify how your brand should be perceived by your audience. All visual and verbal elements of your brand are developed to reinforce and communicate this perception.

  • Represents your brand’s identity, and personality, defines your brand’s character, guides communication strategy, and creates consistency in messaging.

  • Communicates what you do, and what makes your brand unique and different from your competition in a single, focused, concise statement.

  • Helps develop laser-focused messaging and marketing that speaks directly to those most likely to choose your brand by understanding their demographics, pain points, specific needs, and ideal outcomes.

  • Defines how your brand sounds and speaks to your customers and ensures that your words connect, resonate, and inspire your audience.

Powerful Personality:

Delivered through a simple, streamlined process.

From our first conversation to final handoff, my process assures that you know exactly what to expect and when to expect it. It increases efficiency and reduces the confusion and unpredictable outcomes you find with many creative service providers and designers.

We start with a deep dive into your business to get clear on your unique strengths, goals, and target audience. I’ll guide you through an online questionnaire and a call to pull out what makes you, you.

Design

Next, I’ll craft two bold approaches to your brand. We’ll explore your options and pick the path that most excites you and connects with your audience.

Develop

Next, I’ll bring your brand to life by combining all ten elements of bold bright visuals and powerful personality into a completely custom brand that looks, sounds and feels like no other.

Discover

With everything finalized, I’ll deliver your assets in easy-to-navigate folders to your online client portal so you can download and start using your new branding right away!

Deliver

Designed by a creative partner you can trust.

Building a brand is a journey, and having the right partner can make all the difference. If you’re looking for someone who combines experience, creativity, and reliability…let’s get started!

I combine experience, creativity, and reliability to provide big agency quality brand development in a personalized, one-on-one way that’s approachable, affordable, and predictably awesome.

Real Experience

No Nonsense

The branding business can be filled with confusing jargon and convoluted design language, but not here. I use straight talk and a straightforward approach that delivers only solutions that meet your needs.

Say goodbye to flaky, disorganized creatives and unpredictable outcomes. From onboarding to final file delivery, you’ll know exactly what to expect through every step of the process and I’ll deliver what I say on time.

Organization & Execution

You’ll get agency-level design quality without the associated costs or lengthy timelines. My goal is to provide branding solutions that maximize your investment and drive meaningful results for your business.

More Bang For Your Buck

For businesses just like yours.

My clients come in a variety of sizes, types, backgrounds, and stages of growth, and while each one is unique, what they want to accomplish with their brand is similar, so if this sounds like you, I can help.

Make a great first impression

You’re starting your first business and need solid branding to get established. You want your brand to make a great first impression but aren’t sure where to start.

Connect with your customers

You feel like you’re not quite connecting with what your customers is really after. Despite your best efforts, you can’t seem to capture the attention or engagement of your ideal customers.

You know it’s time to refresh your brand visuals from a few years ago. Your business has grown, but your branding is stuck in the past and needs a new look that reflects where you are and where you’re going.

Develop a new look

Earn your customer’s trust

You’re struggling to build real loyalty with your customers. While they come and go, there’s no real connection or long-term commitment. You want a brand that resonates deeply and inspires you customers to keep coming back.

Let’s build a brand that blows away your customers and your competition together.

I’ve got the tools and experience to make it happen all I need is you!

  • My brand designs are more than just what you see. they are made up of 10 key components that go beyond your logo to form the basis of not only your logo but your brand's entire look, feel, style, personality, messaging, target audience and positioning. This makes for a significantly more robust brand and provides you the tools you need to build trust, drive growth and maximize your impact.

  • Turnaround times vary but you should plan four to six weeks. Additional deliverables and how quickly you respond to questions, proofs, feedback etc. will have an impact on the timeline as well.

    Need it more quickly than that? I have option for quicker turnaround. Just ask.

  • Cost can vary depending on the number of additional deliverables you need but my clients spend between $2,500 and $5,000 on average.

  • My process involves in-depth research, assessment and discussions to narrow down your goals, values, audience, personality and preferences. All of this information is used to develop distinct design directions and/or brand concepts. The project will not move forward until you have approved a concept. If necessary, rounds of revisions can be used at this step to tweak the concept(s) to your liking. This process ensures that we are on the same page before I begin the design stage and virtually guarantees you'll be happy with your final brand design.

  • Different types of communication happen at different phases in the process. Initially, a phone call or two helps us get to know each other and the general scope of your project.

    Once you pay your fee/deposit I’ll start the onbaorading process and set up your online client portal. This is where the bulk of communication will happen throughout the project.

    You’ll be able to see milestones, review concepts, provide feedback and any documents/files needed for the project here. This is also where I will post your final files for download.

    Screen sharing meetings are used to present concepts and final branding assets.

  • Your final deliverables will be provided in a variety of industry standard formats suitable for both web and print purposes including .png, .ai, .eps, .pdf and .jpg. This usually covers 99% of needs but if there is another file type you need, let me know and I’ll do my best to provide it.

    All of the files will be labeled and organized into easy-to-navigate folders.

    I also include a PDF guide of file types and how to use them.

  • Every project requires a deposit to secure a spot on my calendar and begin the onboarding process.

    The deposit amount and when the balance is due will be included in a detailed, custom quote/proposal you’ll receive before we begin.

  • Absolutely! Once we've built your new brand I can help you impliment it by creating the colateral materials you need. Signage, social meida, merch, brochures, trade show booths, business cards...you name it. Just let me know what you need and we'll hammer out the details.

    Except websites...See the next FAQ.

  • Web design and development is a specialty in itself, so I no longer take on web projects. I recommend my clients hire a dedicated individual or company for this. The company can reference the branding guide and use all of the assets we develop to build the site and keep it on track and consistent with your new look.

  • With me, you'll save time and money over an agency and still get high-quality design because I don't have the high overhead of a fancy office or large staff handling dozens of projects at once. Plus you'll get the personal attention and focus of a freelancer without having to deal with flaky, disorganized creatives and their unpredictiable processes and outcomes.

Your questions, Answered.