a new logo won’t fix it.
Guessing your messaging.
Marketing that doesn’t connect.
Visuals that feel outdated or inconsistent.
Underselling your business.
You don’t need a new logo — you need a Breakthrough Brand.
20+ Years Building Brands | Straight Talk | Strategy-first brand systems
I build Breakthrough Brands.
Complete brand systems that go far beyond a logo to define who you’re for, what makes you different, what to say, how to say it, and how it should look — all in one cohesive system.
No guessing what your messaging should be
No marketing built on vague audiences or unclear offers
No visuals that look fine but don’t actually differentiate you
No brand that’s difficult to use or apply consistently
Instead you get:
Clear positioning and audience definition
Messaging and voice so you know exactly what to say
Strategy-backed visuals that signal the right things
Rules, tools, and structure to keep everything consistent
A system that works across your website, marketing, and daily communication
No confusion. No guesswork.
it ain’t magic but it’s close!
I deliver this system through my Breakthrough Brand Blueprint — a structured framework that aligns your audience, offer, personality, and story into clear positioning, messaging, voice, and visual identity, in the right order, so nothing is built on assumptions or personal opinions.
It’s what keeps your brand clear, consistent, and usable as it grows.
The Breakthrough Brand Bullseye
Where everything aligns.
Your audience feels understood
Your offer fits them perfectly
Your personality makes it human
Your story gives your brand meaning
Your visual identity has purpose
the difference is clear.
This isn’t just a logo. It’s the strategy, structure, and visual identity that keep your brand clear, consistent, and usable everywhere it shows up.
straight talk. Clear Direction.
Most of the businesses I work with are doing good work.
They have experience, skill, and a solid service. What they don’t have is a brand that reflects it.
That’s where I come in.
I’ve spent 20+ years helping businesses get clear on what makes them different, align that clarity with how they show up, and turn scattered ideas into complete brand systems that actually work in the real world.
I don’t do fluff, trends, or design for design’s sake. I lead with clarity, build structure around it, and design with intention so your brand is easier to understand, trust, and choose.
If you want straight talk, clear direction, and a brand system that’s easy to trust and hard to ignore, you’ll like working with me.
The Brutally Honest Brand Check
A clear way to see whether your brand is helping your business or quietly holding it back.
“Working with Laz was an absolute game-changer for our organization. His blending of strategy and design results in branding that not only looks great but is incredibly effective. If you want to take your brand to the next level, Laz is the one to call.”
⭐ ⭐ ⭐ ⭐ ⭐
Stephanie Shermeta
“Nearly 20 years later, my company logo still grabs attention–because great design stands the test of time! Huge shoutout to Laz for creating something so timeless.”
⭐ ⭐ ⭐ ⭐ ⭐
Scott Burks
“Laz is always my first choice because he’s creative, professional, on time and is great at helping you figure out what’s best for your audience.”
⭐ ⭐ ⭐ ⭐ ⭐
Jenny Smith
“Not only is Laz that nicest guy and easy to work with, he took our food truck brand to the next level. From the truck wrap to tee shirts to our menu–everything he touched turned out awesome.”
⭐ ⭐ ⭐ ⭐ ⭐
Chris Bridges
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A Breakthrough Brand is a complete brand system that define who you’re for, what makes you different, what to say, how to say it, how it should look and how to keep it all consistent — all in one cohesive system.
Here’s a full list of what’s included.
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You get a complete brand system.
That includes positioning, audience definition, messaging, voice, visual identity, and clear usage guidelines — all designed to work together instead of as disconnected pieces.
Nothing is added just to “check a box.” Everything exists to eliminate confusion and make the brand easier to use in the real world. The full breakdown is shown above.
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Most brand systems take about six weeks and start at $3,500.
Exact timing depends on responsiveness and feedback, and costs depend on final deliverables required, but the process, milestones and final cost are clearly outlined up front so there are no surprises.
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I work on a flat project rate. A deposit reserves your spot, the balance is split into clear milestones, and everything is outlined up front so there are no surprises.
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We don’t start with random visuals or personal taste.
Everything is built from your Brand Blueprint, which defines the audience, positioning, and direction first. Design decisions are made intentionally, not by guesswork.
You see the direction early, give feedback as we go, and we refine from there. You’re responding to a system, not reacting to guesses.
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Yes.
Once the brand system is complete, I can help apply it across the materials you need — print, signage, social, merch, and just about anything else.
Except websites...See the next FAQ.
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I don’t build full websites anymore, but I’ll set you up for success.
Web design and development are deep specialties, so I recommend working with a dedicated web pro or team. I’ll provide everything they need — your Brand Bible, visual system, and clear direction — so the site stays consistent and on-brand from the first click to the last.
Your questions, Answered.
ready to get to work?
If you’re done guessing and want a complete, clear, usable brand system, this is how we get started.
Most projects run about six weeks and start at $3,500.