A Brand That Works Everywhere You Need It To. Guaranteed.

For growing businesses, serious start-ups, and bold entrepreneurs ready for a brand that’s built to perform—online, in print, and everywhere in between.

Everything you need. Nothing you don’t. Delivered in 30 Days or less.

Your Brand Buildout includes everything you need to:

Look Professional & Stand Out – Say goodbye to an amateur, outdated look.

Show Up Strong Everywhere – From business cards to billboards, signage, and beyond.

Turn Heads & Win More Business – Grab attention, and build trust to close more deals.

Get It Done Without the Headaches – No fluff, no overcomplication, and no endless revisions.


Custom Logo Suite

Designed to look great and work everywhere.

Signature Typefaces

Professional typography system for consistency.

Brand Color Palette

Unique colors to reinforce your brand personality.

Graphic Assets

Custom brand elements to make you memorable.

Brand Guidelines

A detailed playbook to keep everything sharp.

BONUS! Brand Strategy Insights

For laser-focused marketing and messaging.

Investment: $3,500

(Includes a $1,000 deposit to secure your start date)


Optional done-for-you deliverables:

Business & Rack Cards

Stationary & Envelopes

Social Media & Content Templates

Signage & Vehicle Graphics

Brochures & Marketing Materials

Tee Shirts, Uniforms, Merch & More

“Every brand I build is backed by strategy, designed for real-world use, and built to work everywhere it’s applied—without bloated agency fees, confusing design jargon or extended timelines.“

–Jason (Laz) Lazzaro

Real Work. Real Results.

See how I helped these businesses build strong, strategy-backed brands designed for real-world use—brands that make them look polished and professional everywhere they’re seen.

Strategic Branding in 30 Days. Without the Agency Bloat.

No endless meetings, no overpriced fluff—just a smart, well-executed brand identity designed to make an impact.

Agency-Level Branding Without the Agency Bloat

No bloated costs, no endless meetings. Just professional branding that works—fast.

A Strategic Approach That’s More Than A Logo

More than just a logo—I build a strategic identity that attracts the right customers.

Get a Full Brand Identity in 30 Days

No drawn-out processes. My branding system is built for fast-moving businesses like yours.

A Complete Package—No Guesswork, No Upsells

You get everything you need to launch your brand the right way. No missing pieces.

20+ Years of Experience. No Nonsense.

Skip the flaky designers. I’ve been building brands for 20+ years, and I deliver on time, every time.

“Nearly 20 years later, my company logo still grabs attention–because great design stands the test of time! Huge shoutout to Laz for creating something so timeless.”

Scott Burks –

“Laz is always my first choice because he’s creative, professional, on time and is great at helping you figure out what’s best for your audience.”

Jenny Smith – AWANA

“Not only is Laz that nicest guy and easy to work with, he took our food truck brand to the next level. From the truck wrap to tee shirts to our menu–everything he touched turned out awesome.”

Chris Bridges –

“Working with Laz was an absolute game-changer for our organization. His blending of strategy and design results in branding that not only looks great but is incredibly effective. If you want to take your brand to the next level, Laz is the one to call.”

Stephanie Shermeta –

A headache and hassle-free process that delivers. Every time.

No endless meetings. No back-and-forth chaos. Just a clear, streamlined process that ensures your brand works as good as it looks without wasting your time or testing your patience.

Discover

(Days 1 - 3)

Goal: Define what makes your brand unique.
How: A focused discovery call + online questionnaire (no wasted meetings).

Develop

(Days 4 - 10)

Goal: Build a clear creative direction before designing.
How: Research + develop a mood board & brand strategy tailored to highlight your strengths and set you apart.

Decide

(Days 11- 15)

Goal: Align on the vision before jumping into full design.
How: We’ll discuss and tweak the mood board & strategy until you give the thumbs-up.

Design

(Days 16- 25)

Goal: Create your full brand identity with every element you need.
How: I’ll design and present your complete Brand Buildout and make any final changes.

Deliver

(Days 26- 30)

Goal: Hand off a complete, easy-to-use brand system—so you’re launch-ready.
How: I’ll prepare & deliver all final brand assets in neatly organized folders so you can download and start using them right away.

Spots Are Limited—Don’t Miss Your Chance!

A strategic, stand-out brand is just 30 days away. No fluff, no wasted time—just results. Let’s lock in your spot.

Want Some Help Putting Your New Brand To Work? No Problem!

Once you’ve got your brand nailed down I can help implement it across a wide variety of touchpoints. Just let me know what you need and I’ll get it done.

Social Media Branding & Content Templates

Business Cards & Stationary

Signage & Vehicle Graphics

Brochures & Marketing Materials

Tee Shirts, Uniforms, Merch & More

  • I don’t just make things look good—I build brands that work. My process is strategic, research-backed, and designed for real-world use, ensuring your brand is consistent, recognizable, and built to last. No agency overhead, no freelancer guesswork—just a clear, efficient, no-BS approach that gets results.

  • My Brand Buildout includes: Custom Logo Suite, Brand Color Palette, Signature Typefaces, Graphic Assets, Brand Strategy Insights and Brand Guidelines.

    Additional assets can be requested and developed at additional cost. Just let me know what you need and we’ll work out the details.

  • Your Brand Buildout will take 30 days or less. If you have additional deliverables like business cards, signage, etc. those will be completed after the buildout is done and extend the timeline and cost depending on the complexity of what you need.

  • The Brand Buildout is $3,500. A $1,000 deposit is required to secure a spot on my calendar and complete onboarding.

    Additional deliverables are priced individually. Let me know what you need and we’ll work out the details.

    You’ll never need to guess at what you’ll be paying. You’ll always get a clear and upfront price to approve before moving forward.

  • My process involves in-depth research, assessment and discussions to narrow down your goals, values, audience, personality and preferences. All of this information is used to develop a distinct visual direction in the form of a mood board for your project. The project will not move forward until you have approved the visual direction. If necessary, two rounds of revisions are provided at this step. 2 Additional rounds of revisions are available after the initial brand design is done and presented. This process ensures that we are on the same page before I begin the design process and virtually guarantees we can dial it in so that you'll be happy with your Brand Buildout.

  • After the initial call to make sure we’re a good fit for each other, we’ll set up a video conference for the Discovery phase and questionnaire.

    After that, most all communication will happen in your online client portal. It’s a user-friendly project management tool that helps keep the project on track and communication in one place to avoid missed emails and lost calls.

  • Your final deliverables will be delivered in a variety of industry standard formats suitable for both web and print purposes including .png, .ai, .eps, .pdf and .jpg. This usually covers 99% of needs but if there is another file type you need, let me know and I’ll do my best to provide it.

    All of the files will be labeled and organized into easy-to-navigate folders.

    I also include a PDF guide on the file types and how to use them.

  • Absolutely! Once we've finalized your Brand Buildout I can help you implement it by creating the collateral materials you need. Signage, social meida, merch, brochures, trade show booths, business cards...you name it.

    Just let me know what you need and we'll hammer out the details.

    Except websites...See the next FAQ.

  • Web design and development is a specialty in itself, so I no longer take on web projects. I recommend my clients hire a dedicated individual or company for this. The company can reference the branding guide and use all of your Brand Buildout assets we developed to build the site and keep it on track and consistent with your new look.

  • With me, you'll save time and money over an agency and still get high-quality design because I don't have the high overhead of a fancy office or large staff handling dozens of projects at once and you'll get the personal attention and focus of a freelancer without having to deal with a flaky, disorganized creatives and their unpredictiable processes and outcomes and you’ll get a brand you love, that your customers can’t ignore and works everywhere you need it to.

Your questions, Answered.